Altra Running

Provision 4.0

Altra's Provision 4 is a class-defining reimagining of the support shoe. To show off just how different this model is, we brought a little of the shoe's inner beauty outside.

Creative Direction | Art Direction | Illustration | Storyboarding | 2D Animation
Frame-By-Frame Animation | 3D Animation

01-Pro4.jpg
 
04-Innovarch.jpg
AltraPro4_Intro.gif
 
05-FootShape.jpg
AltraPro4_Runner.gif
 
AltraPro4_Innovarch.gif
 
AltraPro4_InsoleMacro+GuideRail.gif
 
AltraPro4_IntroInnovarch+Insole.gif
 
AltraPro4_Waves.gif
 
ShoeIn+Expand.gif
 
SkateparkGenderMistake_01_0057.jpg

Process

A look at some of the behind-the-scenes experimentation that fuels our work.

SpinnaroundGroinBust_02.jpg
 
BatmanRobinJugRumble_02.jpg
 
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SpinnaroundNutshot_01.jpg
 
Style_03_0005.jpg
 
Style_0010.jpg
 
RunBoi_01.jpg
Style_01_0016.jpg
 
Style_02.jpg