Dogfish Head
Lemon Quest
Craft brewery Dogfish Head enters the non-alcoholic beverage space with Lemon Quest, a refreshing brew of lemon, blueberry and acai perfect for active lifestyles. Expanding on Moxie Sozo’s vintage travel poster-inspired vibe, we crafted a series of animations that take would-be adventurers on a ride through a land lush with Lemon Quest.
Art Direction | Illustration | Storyboarding | 2D Animation
Frame-by-Frame Animation | 3D Animation
Origins
Our story is rooted in original artwork created by the Moxie Sozo team and inspired by a vintage travel poster aesthetic.
Shadowstep was tasked with bringing the poster to life, taking would-be Lemon Questers on a journey through its landscape on a day packed with outdoor activities — hiking, paddle boarding, camping and cycling are featured in our journey through the original artwork.
Process
A look at some of the behind-the-scenes steps that fuel our work.
Storyboards
Style Explorations
